Santhals have remained inseparably associated with forests for centuries. Lives, livelihoods, customs, and rituals for this tribal group called Santhals have always been tied to the dense sal and tendu forests of eastern part of India. Bahamuni Hembram, of Khata-am village grew up amidst one such deep forested areas of West Bengal. But, the more they have remained close to the nature and the forests, their distance with income prospects have widened. So, what does that mean? They have led their lives by collecting dry leaves, mahua, honey, dry timbers, which have never brought much cash income from the markets. Growing food has always meant seasonal agriculture, producing just enough that the community can eat – for about six months a year. Any remunerative livelihood option that would promise a year-round steady in-hand cash flow from the market remained unknown to the Bahamunis of Ranibandh block, situated in the north-western part of West Bengal, which is a part of the Bankura district and is predominantly inhabited by Santhal people.
“Jongol thike ja pai, amader tai diyei din choley. Sal pata kudai,kono shomoy tai diye plate banai ar bajare bechi, phoshol ar kii ba hoy emon? Oi kono mowte din kate go…” (we survive on whatever these forests offer us. We collect sal leaves, at times make leaf plates and sell them, we don’t grow a lot of crops. Just somehow manage to survive), mentioned Bahamuni.
The market intermediaries, who used to help them market their leaves or the plates were their only ray of hope for earning money. But, what does one do when people promising to bring income to you control the entire business, and could disrupt the only source of income you have? Well, this is exactly what was happening with the villagers of Ranibandh.
“Amra konodino bajar dekhini, she jayga je Kemon taii to jani na, tate sal pata je koto daam-e bikoy tao janina. Oi dadara ja bolto tai mene nitam” (we have never seen the markets, we don’t know how the places look like or what happens there – what’s the price of these leaves or plates there. We had to believe what those market-intermediaries told us) shares Bahamuni. There was no formal contract with these intermediaries, nor did they ever provide any clarity on the prevalent market rates. The peak time for collection of leaves is the three months of Poush-Magh-Phalgun (mid-December to mid-March) and this was the only time when the market-intermediaries visited the villages, leaving the villagers absolutely clueless and vulnerable for the rest of the year.
On the other hand, upon being asked about the reasons for quoting such less and uncertain prices for the sal-leaf plates, the intermediaries would say that the plates produced by the villagers were stitched with twigs and were not uniform in shape and so the plates failed to compete with the plates firmly stitched with threads and finely crafted with machines.
“Amra jongoler manush, ei sal pata beche shom mile hajar teen-ek taka pai, ta diye chhele-meyegulor mukhe kahabar debo – naki silai machine kine aro bhalo plate banabo, bolo dekhi?” (We are born and brought up inside forests. The sal leaves we sell get us very meagre amounts of Rs. 3,000-4000 a year. Should we keep that money to buy food for children or spend it on sewing machines?) Bahamuni would murmur. The villagers were stuck in a vicious loop of inferior quality, exploitation, lack of forward or backward linkages.
PRADAN staff of the local team in Khatra of Bankutra district, who were witnessing this problem, identified this as an important issue to address. It was essential to bring systematic changes in the business model and to formalise it as an industry. The START (Stimulating Tribal and Rural Transformation) project supported by the RBL Bank Ltd. helped the communities to do that. A plan to set-up a micro enterprise of forest producers to improve their livelihoods was formulated. However, the project itself came with a lot of challenges.
One of the major struggles while introducing the project in the villages of Ranibandh was that the primary producers thought it was another market intermediary coming into play. And they couldn’t be blamed. Years of harassment bred enough distrust!
So, the process of convincing the villagers was a long and tedious one. They were met every day, listened to, and encouraged to take care of the entire business by themselves while the project remained a strong pillar of support.
Trust was built slowly, and the process of setting up a formal institution for the enterprise was initiated. The project aimed at creating an ecosystem for the villagers where they could sell their leaves throughout the year at a fixed rate decided by the formal structures like the FPOs (Farmer Producer Companies) and PGs (Producer Groups). A few PGs namely, Chatnigora Bidu Chandana Utpadankari Samity, Majgeria Maa Laxmi Utpadonkari Samity, were formed connecting them with the Ranibandh Mahila Farmer Producer Company Limited (the FPO) to formalise the structure, secure the process, and maintain a fixed rate for the plates. The villagers, especially women, were trained to collect, stitch, and mould the sal leaves.
The formalisation of the entire process assured the villagers of selling of their products throughout the year. The PGs and FPO identified aggregators and stitchers in the village, provided them with training and machines and also bought the end product from them at a fixed rate selling them in the market making the process fair to everyone. The problem of isolation or the lack of knowledge was solved. Everybody was being paid the same, at a fair price!
Stitching and moulding of plates have become major income-generating means for the women. Their income has increased to almost Rs. 5,000- Rs. 6,000 for every 100,000 plates which is a leap of Rs. 2,000 on an average, to begin with. And it’s not just an increase in cash income, but a greater boost to their morale and identity as successful individuals in their hamlets. Bahamuni and other producers of these villages feel more confident about their work now and the practice of working in a group to create a ‘value-added product’ is strengthening their sense of community and ownership.
“Sal pata theke rojgarer ekta notun rasta khule gechhe amader jonyo! Ghore boshey plate banai, ghore boshey bechi, ar shudhu bhabo – shobbai ek taka rojgar kori!”(The formalised structure of sal-leaves collection has opened a new source of income for us. We work from home, we sell the product from home, and everyone earns the same amount of money making the process fair to everyone), chirps Bahamuni.
Today, the tribal women of Ranibandh are forming and strengthening their PGs & FPOs as well as leading and taking the ownership of their business. The aim of these women is to further create a more sustainable B2B (Business to Business) model and connect with a larger market for improved business and earnings.
Organization: Professional Assistance for Development Action
Designation: Employment Facilitator
Number of Positions: 1
Locations: 1)Coimbatore, Tamil Nadu
PRADAN aims at providing relevant employability skills to young women from its states of operation – Odisha, Bihar, Jharkhand, Chhattisgarh- and help them get linked to appropriate employment opportunities. A major destination of employment is in the four southern states of Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Delhi NCR Region in potential sectors such as manufacturing, automotive, e-commerce, garments, textiles, hospitality, healthcare and retail industry. PRADAN is looking for a person to liaison with employers and young women who are engaged so that they work in a dignified work environment, able to retain themselves and build a long-term career for themselves. The person would be reporting to Integrator, PRADAN.
Key Deliverables:
QUALIFICATIONS, EXPERIENCE AND COMPETENCIES:
Education
Applicants must have Degree/Post Graduate Degree/ Diploma preferably in Social Sciences, Rural Development/ Management or equivalent, from a reputed institute.
Experience
(1) Minimum 3 to 5 years of experience in rural / urban development / skilling / employability programmes.
(2) Experience of working with employment generation programs is preferable, and not mandatory.
Skills and Competencies:
(1) Good written and oral communication skills in English and functional communication in Hindi and Tamil is preferable
(2) Excellent interpersonal skills
(3) Excellent team skills
(4) Willing to travel
COMPENSATION OFFERED
Compensation offered to the selected candidate shall be commensurate with qualifications, experience, and past salary history.
LOCATION
The job requires the person to be on the go; can operate from Coimbatore but should be willing to visit the employment facilities on a regular basis.
Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and implementation improvement of major rural development programmes. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods, integrated with work on issues of Gender, WASH, Health, Nutrition, Climate Change, Skilling and Governance. We currently work across 8 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners. PRADAN is an equal opportunity organisation. To learn more, please visit us at: www.pradan.net.
As an Executive (Communications), the incumbent is supposed to be a knowledgeable, self-motivated and passionate individual with a creative bent of mind. The major focus area would be to promote and help flourish the practice of reflective writing and process documentation. The role involves content generation, curation, presentation and publication of articles for internal forums and external agencies including mainstream media. The person will also be responsible for organising training events for the same. Creating and implementing the media strategy to showcase PRADAN’s successes and challenges will be another key aspect of the position.
The qualifying degree is a minimum of 16 years of education (A Master’s degree in English literature, or any other social science stream).
A degree or diploma in Mass Communication from a reputed institute is preferred
Nature of Engagement: Regular position with a probation period of six months.
Remuneration: Based on qualification and experience the CTC would be in the range of INR 8 to 10 lakhs per annum. The CTC includes basic pay and other allowances. Apart from this, provision of deferred benefits such as PF, Gratuity, NPS, Insurance (Term life insurance, hospitalization insurance for self and dependents and accident insurance policy) are provided.
Place of posting: In PRADAN locations (possibly district town or state capital)
Only short-listed candidates will be contacted. Those shortlisted will be invited to a selection process in Noida, tentatively in the first week of September 2024.
PRADAN is an equal opportunity employer. Women candidates are encouraged to apply.
Interested candidates with the relevant background and fulfilling the eligibility criteria are visit our website https://www.pradan.net/join-us/#careers and fill the ‘Application for Executive (Communications)’.Applications close by August 31, 2024.