I live in Jamudiha village of Keonjhar district in Odisha. My village is a typical representation of deprivation in this area; rocky landscape, little cultivable land, rain-fed agriculture leading to high distress migration, and inhospitable work in the mines. I belong to the Bhuyan tribe, which means ‘children of the soil’. Some believe that our ancestors sprang out from ‘Mother Earth’ miraculously and thus evolved the name (Bhumi means Earth in Sanskrit).
Incidentally, for a long time, I made my living, digging the soil. I worked in an iron mine. If I admit honestly, I did not like the work. It was back-breaking and I used to suffer from respirational issues because of the fine iron dust, and hence cough a lot. But, what options did someone so poor and marginalized like me, Tulashi, have?
I distinctly remember that afternoon in the mine. I have thought about that afternoon a hundred times. As I loaded the iron-ore, I kept contemplating on the last Self Help Group (SHG) discussion, and the words kept playing in my head.
“Goat rearing has a lot of potential in your village”, said the Bhai (facilitator from PRADAN).
He went on to explain how the vegetation and forage in the rocky landscape of my village provided an ideal environment for rearing goats. The issue however, was the high mortality rate due to disease outbreaks, and dismal healthcare for livestock.
The women in our SHG were excited. I was a little skeptical. Some of us had never raised goats; many in my neighbourhood only had small flocks of two to three. The Bhai was talking about an intensive engagement with bigger and healthier herds, and goat as a major source of income. I knew why everyone was excited, life in the mines can be merciless- injuries, health problems, and harsh work environment did reward only the owners, worker had to toil relentlessly. I had thought, if goat rearing actually worked, I will never go back to the mines.
As I unloaded the final heap of ore from my head that evening, the decision was made.
Before long, ‘the children of the soil’ were involved in developing a full-fledged model of goat-rearing. There were orientation workshops on de-worming, vaccination, and other management services. For the very first time in my life, I went out of the district, to Balliguda on an overnight bus, to attend an advanced goat rearing training. Next was an out-of-state visit to Jharkhand, where PRADAN promoted goat-rearing was at a matured stage. I worked hard over the years. My husband has been supportive of me at every stage and stood behind me like a rock.
I now have a flock of 40 goats, with a total asset value of more than Rs 200,000 (~ USD 3,000), can you believe that? The Bhai from PRADAN was right. Thirty-three families out of total fifty in my village are intensively engaged in goat-rearing. Some of us have completely stopped going to the mines.
I am happy to tell you that a quiet woman like me is now also a trainer on goat rearing. Many people- including the state-level Secretaries and the District Collector, have come to my house to understand the nuances of goat rearing. I feel that my journey out of grinding poverty is as big a miracle as that of my ancestors when they sprang out of ‘Mother Earth’ and made this land ours.
Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and implementation improvement of major rural development programmes. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods, integrated with work on issues of Gender, WASH, Health, Nutrition, Climate Change, Skilling and Governance. We currently work across 8 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners. PRADAN is an equal opportunity organisation. To learn more, please visit us at: www.pradan.net.
As an Executive (Communications), the incumbent is supposed to be a knowledgeable, self-motivated and passionate individual with a creative bent of mind. The major focus area would be to promote and help flourish the practice of reflective writing and process documentation. The role involves content generation, curation, presentation and publication of articles for internal forums and external agencies including mainstream media. The person will also be responsible for organising training events for the same. Creating and implementing the media strategy to showcase PRADAN’s successes and challenges will be another key aspect of the position.
The qualifying degree is a minimum of 16 years of education (A Master’s degree in English literature, or any other social science stream).
A degree or diploma in Mass Communication from a reputed institute is preferred
Nature of Engagement: Regular position with a probation period of six months.
Remuneration: Based on qualification and experience the CTC would be in the range of INR 8 to 10 lakhs per annum. The CTC includes basic pay and other allowances. Apart from this, provision of deferred benefits such as PF, Gratuity, NPS, Insurance (Term life insurance, hospitalization insurance for self and dependents and accident insurance policy) are provided.
Place of posting: In PRADAN locations (possibly district town or state capital)
Only short-listed candidates will be contacted. Those shortlisted will be invited to a selection process in Noida, tentatively in the first week of September 2024.
PRADAN is an equal opportunity employer. Women candidates are encouraged to apply.
Interested candidates with the relevant background and fulfilling the eligibility criteria are visit our website https://www.pradan.net/join-us/#careers and fill the ‘Application for Executive (Communications)’.Applications close by August 31, 2024.