The science of branding in the social development sector
Often one wonders while joining or contemplating joining the development sector, about the compensation and perks it offers. Well, if one compares the financial or any other form of quantifiable benefits not-for-profits offer at least in India, it can barely be compared with the corporate world. There are various kinds of opinions that flood the internet on this issue, commenting on how remunerative the sector could be despite being a poorer paymaster comparatively. Then what? Why is still there a chord that strikes a million hearts and compels a sizeable number of the best and brightest to choose the sector, not as a leisurely tryst, but as a full-fledged whole-time career opportunity? The story behind remains often shrouded than shared explicitly.