PRADAN is happy to announce its partnership with the RBL Bank Ltd. intended to help marginalised farmers and rural communities develop skills, initiatives, resources and access entitlements in poverty-stricken, tribal populated regions in the states of Odisha, West Bengal, Jharkhand, and Bihar. Project START would help trigger four growth nuclei, by developing regionally suitable women centric socio-technical-institutional models for agriculture development and farm allied activities, and adopting the value-chain approach. The efforts are supposed to capacitate women-farmers with the required knowledge and skill-sets to ensure food and nutrition security for their families, adoption of high value vegetable and horticulture crops, and integration of goat rearing and backyard poultry to ensure stable, sustainable incomes. This is especially relevant in the context of revival of rural economies in the aftermath of COVID-19.
The major strands of interventions are:
The potential impact of the project:
Sharing his expectation from this partnership, Mr. Narendranath Damodaran, Executive Director of PRADAN mentioned “Such partnerships across sectors, like with RBL Bank Ltd., not only create trust-worthy and collaborative models among multi-sectoral partners but also help in establishing innovative and long-lasting frameworks of mass scale poverty alleviation programs meant to serve large populations, beyond specific project geographies.”
Sharing this expectation Ms. Shanta Vallury Gandhi, Head - HR, CSR & Internal Branding, RBL Bank Ltd., said that “the Bank in line with its strategy and mission is extremely supportive of sustainable livelihoods with special focus on supporting women as well as women entrepreneurs. This partnership with PRADAN, enables RBL Bank to reach the marginalised population of Odisha, Jharkhand, Bihar and West Bengal to create sustainability especially during Covid times and beyond.”