"Khana kahan se ayega Maa? Kya raat ka khana chhod de? Paisa bachega" (How are we going to get our food now? Should we skip dinners to save money?), asked Sudha, Lilawati’s daughter. For the next few weeks, this was the only question haunting Lilawati. She murmured "Mai abhi bhi hun, hum bhukhe nahi rahenge" (I am still there, we won't be starving).
In a year’s time, Lilawati would start a small movement in her farm which will become a trend among her fellow villagers and she would change the face of crop-basket, forever.
A long stressful day of July 2016 was drawing to an end for Lilawati as she wrapped up sowing paddy saplings in her farm. She must have walked for about a couple of hundred meters when a frantic cry from her son, Bikram, who was running up to her, stopped Lilawati midway. "Maa! Babuji khatam ho gaye" (Father is no more). Bahadur Singh, Lilawati's husband, the principal bread earner of the family, died in a car accident that morning in Bokaro city of Jharkhand. He worked as a driver of a four-wheeler. Like several other farmer families of Kusmha village in Chakai block of Bihar where the husbands migrate for work, Lilawati being the wife took care of their farms. The day-long hard work in the field coupled with this shock left Lilawati unconscious. She collapsed.
"Khana kahan se ayega Maa? Kya raat ka khana chhod de? Paisa bachega" (How are we going to get our food now? Should we skip dinners to save money?), asked her Sudha. For the next few weeks, this was the only question haunting Lilawati. She murmured "Mai abhi bhi hun, hum bhukhe nahi rahenge" (I am still there, we won't be starving). The net additional income from her farm was a scanty Rs. 6,000 a year and she had no clue about how to increase her cash flow. Forty one year old Lilawati refused to give-in to her life situation and took the pledge of overcoming one of the most challenging times of her life. Staring at the setting sun, she whispered "main haar nahin manungi" (I am not going to accept defeat).
Her fellow SHG members were a strong pillar of support during these trying times. Lilawati had read till class eight. Discussing in a subsequent group meeting she decided to take up the role of a Village Resource Person (VRP). As a VRP, she started maintaining records and collect data related to field activities. Lilawati earnt a remuneration of Rs 4,000, her first cash income! Soon, she got involved in a project initiated by PRADAN with support from Lutheran World Relief (LWR) conceived around livelihoods and nutrition. This was a golden opportunity for her. Lilawati enhanced her skills by participating in various trainings in agriculture and Integrated Livestock Rearing (ILR).
Photo Courtesy: Vijay Kumar
The summer of 2017, saw the emergence of a very different Lilawati. She brought in seeds of vegetables such as tomato, chilly and bitter gourd that she was going to sow during monsoons. Later in the year, she grew green peas too. These were crops that none in Kusmha had ever included in their crop-baskets. Incurring an expense of Rs. 7,500 Lilawati earned a whopping Rs. 30,000 that year. In the coming seasons, she added eggplant and pigeon pea to her crop basket which allowed her a saving of around Rs. 15,000! Additional income started flowing in from her work as a village level trainer (VLT) of nutrition, something that she started doing as a part of the LWR project.
Slowly but steadily, Lilawati was bringing stability to her life. In a country where more than 70 per cent of the rural population survives on less than Rs. 40 per person per day, Lilawati was making substantial financial strides.
Photo Courtesy: Shuvajit Chakraborty
Seeing her success, her fellow villagers got also enthused to see their farms undergo the same transformation and earn similar cash income in return. They got engaged in tomato, chilly and eggplant farming using advanced agricultural tools and techniques that they had seen Lilwati adopt. When the local Mandi agents expressed their surprise on seeing a whole new range of vegetables, the farmers replied "Lilawati didi ne hi sikhaya hai, ab isme hi humara fayda hai" (Lilawati has helped us learn how to cultivate these crops, these are profitable for us).
Photo Courtesy: Shuvajit Chakraborty
What started as a small movement by Lilawati, soon emerged as a growing trend with dozens of Kusmha families adopting large-scale cultivation of cash crops. For Lilawati, the size of her family had increased – in her words "Mera parivar sirf paanch logon ka nahi raha, poora gaon hi mera parivar ban gaya hai"(My household does not consist five members anymore; the entire village is my household now).
The ever-rising expectations of her fellow villagers made her start an agricultural farm tool bank at her village under the same LWR project. This helped other farmers to access farm tools like the plough, axe, hand cultivator, cutter, etc. at an affordable rate. She also went on to donate her share of her ancestral family land (seven decimals) for supporting the building of a dedicated 'Sorting & Grading' centre of vegetables in the village.
Until the year before last, Lilawati was living each day with great anxiety. Much of it was because the villagers never accepted a widow to assume the role of a farmer. But today, as she sees the entire fraternity accessing the tool-bank and the Grading-Sorting centre, a radiant smile adorns her face. After all, she has not only ensured food for her family, but for most of the other families of Kusmha.
Photo Courtesy: Vijay Kumar
“Khana kahan se ayega Maa? Kya raat ka khana chhod de? Paisa bachega” (How are we going to get our food now? Should we skip dinners to save money?), asked Sudha, Lilawati’s daughter. For the next few weeks, this was the only question haunting Lilawati. She murmured “Mai abhi bhi hun, hum bhukhe nahi rahenge” (I am still there, we won’t be starving).
Organization: Professional Assistance for Development Action
Designation: Employment Facilitator
Number of Positions: 1
Locations: 1)Coimbatore, Tamil Nadu
PRADAN aims at providing relevant employability skills to young women from its states of operation – Odisha, Bihar, Jharkhand, Chhattisgarh- and help them get linked to appropriate employment opportunities. A major destination of employment is in the four southern states of Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Delhi NCR Region in potential sectors such as manufacturing, automotive, e-commerce, garments, textiles, hospitality, healthcare and retail industry. PRADAN is looking for a person to liaison with employers and young women who are engaged so that they work in a dignified work environment, able to retain themselves and build a long-term career for themselves. The person would be reporting to Integrator, PRADAN.
Key Deliverables:
QUALIFICATIONS, EXPERIENCE AND COMPETENCIES:
Education
Applicants must have Degree/Post Graduate Degree/ Diploma preferably in Social Sciences, Rural Development/ Management or equivalent, from a reputed institute.
Experience
(1) Minimum 3 to 5 years of experience in rural / urban development / skilling / employability programmes.
(2) Experience of working with employment generation programs is preferable, and not mandatory.
Skills and Competencies:
(1) Good written and oral communication skills in English and functional communication in Hindi and Tamil is preferable
(2) Excellent interpersonal skills
(3) Excellent team skills
(4) Willing to travel
COMPENSATION OFFERED
Compensation offered to the selected candidate shall be commensurate with qualifications, experience, and past salary history.
LOCATION
The job requires the person to be on the go; can operate from Coimbatore but should be willing to visit the employment facilities on a regular basis.
Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and implementation improvement of major rural development programmes. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods, integrated with work on issues of Gender, WASH, Health, Nutrition, Climate Change, Skilling and Governance. We currently work across 8 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners. PRADAN is an equal opportunity organisation. To learn more, please visit us at: www.pradan.net.
As an Executive (Communications), the incumbent is supposed to be a knowledgeable, self-motivated and passionate individual with a creative bent of mind. The major focus area would be to promote and help flourish the practice of reflective writing and process documentation. The role involves content generation, curation, presentation and publication of articles for internal forums and external agencies including mainstream media. The person will also be responsible for organising training events for the same. Creating and implementing the media strategy to showcase PRADAN’s successes and challenges will be another key aspect of the position.
The qualifying degree is a minimum of 16 years of education (A Master’s degree in English literature, or any other social science stream).
A degree or diploma in Mass Communication from a reputed institute is preferred
Nature of Engagement: Regular position with a probation period of six months.
Remuneration: Based on qualification and experience the CTC would be in the range of INR 8 to 10 lakhs per annum. The CTC includes basic pay and other allowances. Apart from this, provision of deferred benefits such as PF, Gratuity, NPS, Insurance (Term life insurance, hospitalization insurance for self and dependents and accident insurance policy) are provided.
Place of posting: In PRADAN locations (possibly district town or state capital)
Only short-listed candidates will be contacted. Those shortlisted will be invited to a selection process in Noida, tentatively in the first week of September 2024.
PRADAN is an equal opportunity employer. Women candidates are encouraged to apply.
Interested candidates with the relevant background and fulfilling the eligibility criteria are visit our website https://www.pradan.net/join-us/#careers and fill the ‘Application for Executive (Communications)’.Applications close by August 31, 2024.