Fig. Premlata Tudu taking providing training to villagers on welfare of livestock
Premlata Tudu resides in the quiet village of Tetariya, Bihar. While the surroundings were serene, there was a tsunami residing inside the heart of Premlata Tudu – a tsunami of determination to improve her family's situation, her source of livelihood, and to make a name for herself. At the beginning of it all!
The story begins amidst the humble surroundings of rural life, where the sun kisses the green fields and the winds carry tales of resilience. Premlata, like many others, eked out a living from the land during the kharif season. Yet, as the seasons changed, so did her struggles. From the backbreaking labor of a small farmer with a landholding of around 1.5 acres to the harsh realities of carrying bricks as a daily wage laborer, Premlata faced each challenge with unwavering determination.
Fig. Premlata Tudu working on her land
However, fate had more trials in store. Her spouse, Jharna Murmu, driven by the desperation for better opportunities, set forth on a journey of migration to Pune, Maharashtra, leaving Premlata to navigate the hardships of rural life alone. The separation weighed heavily on her heart, but she persevered, holding onto the hope of a brighter future for her family.
Despite toiling all day, the annual family income could not cross the threshold of INR 20,000. And things STARTed to change; for better! Amidst the chaos of her circumstances, Premlata found solace and purpose in the role of an
Anganwadi Sevika. Though the meager earnings of INR 500/month barely scratched the surface of her family's needs, it was a stepping stone towards economic betterment and her empowerment. But it was in 2018, with the intervention of PRADAN under the START (Stimulating Tribal and Rural Transformation) project in collaboration with RBL Bank Ltd, that Premlata embraced the work of a Pashu Sakhi. She underwent rigorous training under the project, slowly but steadily mastering the art of animal health care. With her newfound expertise in deworming, vaccination, and first aid treatments, Premlata emerged as a ray of hope for livestock owners in her community.
She also took the lead in creating three Producer Groups (PGs) namely, Jamuna PG, Nisha and Asha
PG to bring livestock rearers at one place and collectively discuss the benefits, struggles, and selling
of the same for enhanced family income.
Though, the journey wasn’t an easy one.
“Mujhe toh likhna padhna bhi nai aata tha, shuruaat mein mujhe laga mai nai kar paungi ye kaam, lekin PRADAN sanstha ki madad, START project ke andar mili prashikshan se maine dheere dheere bahut kuch seekh lia. Pehle gaon wale vishwas nai karte the, ab pashuon ka doctor bulate hain!” (I didn’t even know how to read and write. Initially, I was not sure if I would be able to take up this work, but with the support provided by PRADAN and the START project, I started learning things slowly. Earlier, the villagers didn’t trust me, but now they call me the doctor and friend to animals), says a proud Premlata Tudu.
Her own Livestock
While taking care of the livestock of the entire village, Premlata has also been working on her own livestock. Before intervention, she had just one mother goat, but now she has six goats and plans to increase the number up to 15 in the near future.
Fig. Premlata Tudu with her own livestock
At the village level, the intervention has helped increase the number of goats to two on an average per family, making it a total of 200 goats. She further plans to increase it to four goats per family and 400 goats in the village for annual income enhancement for each family as well as herself. There are also plans to reduce the mortality rate up to 2% and to increase the size of her livestock herd.
The Impact: Financial and Social
The impact of Premlata’s efforts ripples far beyond her home, resonating in the villages of Tetariya, Gharchappa, Buttudih, Teliyadih, Lakarma, and Dhebakuliya. Villagers affectionately call her Janwaro ki Doctorni, a testament to her expertise and compassion in animal care.
Fig. Premlata Tudu providing animal care services
Also, with a post-intervention annual income of INR 55,000, her family thrives, and her spouse stands by her side, united in their pursuit of a better life.
Leading by Example
Premlata’s vision extends beyond her own household; she dreams of a future where every family in her village experiences the same prosperity. Her journey was(is) not merely about financial gain; it is also about empowerment and self- discovery. With each passing day, Premlata is shattering the shackles of illiteracy and self-doubt,
emerging as a leader in her own right.
Organization: Professional Assistance for Development Action
Designation: Employment Facilitator
Number of Positions: 1
Locations: 1)Coimbatore, Tamil Nadu
PRADAN aims at providing relevant employability skills to young women from its states of operation – Odisha, Bihar, Jharkhand, Chhattisgarh- and help them get linked to appropriate employment opportunities. A major destination of employment is in the four southern states of Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Delhi NCR Region in potential sectors such as manufacturing, automotive, e-commerce, garments, textiles, hospitality, healthcare and retail industry. PRADAN is looking for a person to liaison with employers and young women who are engaged so that they work in a dignified work environment, able to retain themselves and build a long-term career for themselves. The person would be reporting to Integrator, PRADAN.
Key Deliverables:
QUALIFICATIONS, EXPERIENCE AND COMPETENCIES:
Education
Applicants must have Degree/Post Graduate Degree/ Diploma preferably in Social Sciences, Rural Development/ Management or equivalent, from a reputed institute.
Experience
(1) Minimum 3 to 5 years of experience in rural / urban development / skilling / employability programmes.
(2) Experience of working with employment generation programs is preferable, and not mandatory.
Skills and Competencies:
(1) Good written and oral communication skills in English and functional communication in Hindi and Tamil is preferable
(2) Excellent interpersonal skills
(3) Excellent team skills
(4) Willing to travel
COMPENSATION OFFERED
Compensation offered to the selected candidate shall be commensurate with qualifications, experience, and past salary history.
LOCATION
The job requires the person to be on the go; can operate from Coimbatore but should be willing to visit the employment facilities on a regular basis.
Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and implementation improvement of major rural development programmes. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods, integrated with work on issues of Gender, WASH, Health, Nutrition, Climate Change, Skilling and Governance. We currently work across 8 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners. PRADAN is an equal opportunity organisation. To learn more, please visit us at: www.pradan.net.
As an Executive (Communications), the incumbent is supposed to be a knowledgeable, self-motivated and passionate individual with a creative bent of mind. The major focus area would be to promote and help flourish the practice of reflective writing and process documentation. The role involves content generation, curation, presentation and publication of articles for internal forums and external agencies including mainstream media. The person will also be responsible for organising training events for the same. Creating and implementing the media strategy to showcase PRADAN’s successes and challenges will be another key aspect of the position.
The qualifying degree is a minimum of 16 years of education (A Master’s degree in English literature, or any other social science stream).
A degree or diploma in Mass Communication from a reputed institute is preferred
Nature of Engagement: Regular position with a probation period of six months.
Remuneration: Based on qualification and experience the CTC would be in the range of INR 8 to 10 lakhs per annum. The CTC includes basic pay and other allowances. Apart from this, provision of deferred benefits such as PF, Gratuity, NPS, Insurance (Term life insurance, hospitalization insurance for self and dependents and accident insurance policy) are provided.
Place of posting: In PRADAN locations (possibly district town or state capital)
Only short-listed candidates will be contacted. Those shortlisted will be invited to a selection process in Noida, tentatively in the first week of September 2024.
PRADAN is an equal opportunity employer. Women candidates are encouraged to apply.
Interested candidates with the relevant background and fulfilling the eligibility criteria are visit our website https://www.pradan.net/join-us/#careers and fill the ‘Application for Executive (Communications)’.Applications close by August 31, 2024.