Marubeni India Private Limited has partnered with PRADAN to enable smallholder farmers market their produce overcoming regular hindrances of distance and inadequate market-knowledge through a project called ‘Mobility Support to Benefit Rural Communities of Jharkhand’. The project has been funded by Marubeni India Private Limited through Maruti Suzuki Foundation.
In Khunti district of the state of Jharkhand, PRADAN has facilitated formation of two Farmer Producer Organizations (FPOs) which help farmers access good quality farm inputs and better technology aids at a fair price at their door-step, irrigation schemes and links with distant markets for their cash crops. The big markets like Ranchi, Jamshedpur, Bokaro, Kolkata, Patna, Rourkela etc. are located at distances which local farmers find insurmountable. Getting better remunerative prices for the crops produced therefore remains a distant dream for almost all marginal farmers of this region.
This project with Marubeni India’s support will enable the FPOs get their own goods-carriage to help farmers overcome this challenge, increasing their reach and profit margin. This step will be vital to ensure sustainability of the FPOs. Four goods vehicles provided in the project will help set up a system of time bound collection and sale of their produce, allowing farmers to focus on production rather than worrying about marketing. Also, Khunti being a remote district, communities here face extreme difficulties in commuting to nearby towns to get all kind of essential services, or to send their children to school, or to reach hospitals during an emergency. As buses rarely ply in these areas, people usually walk to nearby towns or hire private vehicles which charge high fares. In the given context, two passenger vehicles provided in the project will help the rural communities get all the above-mentioned services in a timely manner and at a fair price.
Along with the provision of vehicles, the project will aid in managing mobility services including operations, staff and driver training, service improvement, marketing and awareness activities. The grant from Marubeni India’s CSR initiative shall support the FPOs in bearing the initial running and maintenance expenses and sustaining the initiative till the time it becomes self-sustainable.
Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and implementation improvement of major rural development programmes. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods, integrated with work on issues of Gender, WASH, Health, Nutrition, Climate Change, Skilling and Governance. We currently work across 8 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners. PRADAN is an equal opportunity organisation. To learn more, please visit us at: www.pradan.net.
As an Executive (Communications), the incumbent is supposed to be a knowledgeable, self-motivated and passionate individual with a creative bent of mind. The major focus area would be to promote and help flourish the practice of reflective writing and process documentation. The role involves content generation, curation, presentation and publication of articles for internal forums and external agencies including mainstream media. The person will also be responsible for organising training events for the same. Creating and implementing the media strategy to showcase PRADAN’s successes and challenges will be another key aspect of the position.
The qualifying degree is a minimum of 16 years of education (A Master’s degree in English literature, or any other social science stream).
A degree or diploma in Mass Communication from a reputed institute is preferred
Nature of Engagement: Regular position with a probation period of six months.
Remuneration: Based on qualification and experience the CTC would be in the range of INR 8 to 10 lakhs per annum. The CTC includes basic pay and other allowances. Apart from this, provision of deferred benefits such as PF, Gratuity, NPS, Insurance (Term life insurance, hospitalization insurance for self and dependents and accident insurance policy) are provided.
Place of posting: In PRADAN locations (possibly district town or state capital)
Only short-listed candidates will be contacted. Those shortlisted will be invited to a selection process in Noida, tentatively in the first week of September 2024.
PRADAN is an equal opportunity employer. Women candidates are encouraged to apply.
Interested candidates with the relevant background and fulfilling the eligibility criteria are visit our website https://www.pradan.net/join-us/#careers and fill the ‘Application for Executive (Communications)’.Applications close by August 31, 2024.