“Talk to me when you will be able to erase all our miseries. Else tie your wisdom in your sari and go away”, he shouted.
‘It was time to do something more concrete for the family and villagers’, she thought, ‘One step at a time.’
Bakhul village in the Serai Tehsil was infamous for its alcoholism. A large percentage of the expenditure of poor families was done by men on liquor. This chronic alcoholism reflected in the increase in incidence of domestic violence.
When PRADAN started working in this village a few years back through Self Help Groups (SHGs), the very essence of saving for emergency and virtuous investment on future was lost because most of the savings were frittered on alcohol. The SHGs wanted to break this vicious cycle. For Manmati, this would be a way out from mindless unproductive expenses of their hard earned money and a chance to invest in her children’s future. As PRADAN worked with the collectives, it grew in strength. A three day workshop at the block on gender justice triggered an agency to strive for equality in their homes and village. The women wanted to take some concrete steps. Voices were murmuring on the need to check alcohol addiction. A meeting of all SHGs was called.
Unheard of before in these villages, the women began to confront their husbands.
The men reacted with indignation, mockery or outright physical abuse.
“Talk to me when things change. Move us out of all the misery. I will stop drinking then. Else tie your wisdom in your sari and take it to your group”, her husband, Birju Singh, shouted.
Manmati Singh was unperturbed. There was indeed a lot that needed to be changed in the village and now their SHGs had to take a call. The SHGs decided to bell the cat- in fact the biggest cat in entire Panchayat. The Public Distribution System (PDS) dealer was corrupt, foul mouthed and powerful: feared by everyone in Bakhul.
SHGs in the village rallied together: applications were filed, complaints were lodged and Manmati led a verbal confrontation at the block office which started a chain reaction. Within a matter of weeks, the dealer was removed. With a vigilant citizenry, the PDS shop now opens regularly and is transparent in its dealing.
Simultaneously, these SHG women were leaving bigger impacts in terms of enhancing incomes and prosperous livelihood alternatives. Intervention in agriculture by PRADAN through their SHGs led to greater food security. Over a period of time, other changes became more visible. As the corpus of the saving pool grew, dependency on money lenders alleviated for all small and medium term emergency credit. Birju had been a mute spectator to all these phenomenal changes right under his nose. Experiential change, they say, is more resolute and permanent and there was a change in Birju’s heart.
With increased confidence, women in this village started asserting themselves in public arenas. And with new found technical skills in agriculture, they are now pivotal players in the livelihoods of their families. Consequently, there has been a marked change in the attitude of men in the village. Spending on alcohol has come down markedly. Most men now drink responsibly, on festivals or family ceremonies. Domestic violence in the form of physical beating, which was a norm, has subsided.
Birju was true to his words- ‘The groups have changed this village, so I tried quitting. But it was impossible. My body was not used to it. After many hidden sips, I quit. My head is not heavy now and I feel physically invigorated. I will never touch alcohol in my life”
And in a corner, Manmati sits staring at something in the distant horizon: smile radiating on her face.
Organization: Professional Assistance for Development Action
Designation: Employment Facilitator
Number of Positions: 1
Locations: 1)Coimbatore, Tamil Nadu
PRADAN aims at providing relevant employability skills to young women from its states of operation – Odisha, Bihar, Jharkhand, Chhattisgarh- and help them get linked to appropriate employment opportunities. A major destination of employment is in the four southern states of Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Delhi NCR Region in potential sectors such as manufacturing, automotive, e-commerce, garments, textiles, hospitality, healthcare and retail industry. PRADAN is looking for a person to liaison with employers and young women who are engaged so that they work in a dignified work environment, able to retain themselves and build a long-term career for themselves. The person would be reporting to Integrator, PRADAN.
Key Deliverables:
QUALIFICATIONS, EXPERIENCE AND COMPETENCIES:
Education
Applicants must have Degree/Post Graduate Degree/ Diploma preferably in Social Sciences, Rural Development/ Management or equivalent, from a reputed institute.
Experience
(1) Minimum 3 to 5 years of experience in rural / urban development / skilling / employability programmes.
(2) Experience of working with employment generation programs is preferable, and not mandatory.
Skills and Competencies:
(1) Good written and oral communication skills in English and functional communication in Hindi and Tamil is preferable
(2) Excellent interpersonal skills
(3) Excellent team skills
(4) Willing to travel
COMPENSATION OFFERED
Compensation offered to the selected candidate shall be commensurate with qualifications, experience, and past salary history.
LOCATION
The job requires the person to be on the go; can operate from Coimbatore but should be willing to visit the employment facilities on a regular basis.
Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and implementation improvement of major rural development programmes. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods, integrated with work on issues of Gender, WASH, Health, Nutrition, Climate Change, Skilling and Governance. We currently work across 8 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners. PRADAN is an equal opportunity organisation. To learn more, please visit us at: www.pradan.net.
As an Executive (Communications), the incumbent is supposed to be a knowledgeable, self-motivated and passionate individual with a creative bent of mind. The major focus area would be to promote and help flourish the practice of reflective writing and process documentation. The role involves content generation, curation, presentation and publication of articles for internal forums and external agencies including mainstream media. The person will also be responsible for organising training events for the same. Creating and implementing the media strategy to showcase PRADAN’s successes and challenges will be another key aspect of the position.
The qualifying degree is a minimum of 16 years of education (A Master’s degree in English literature, or any other social science stream).
A degree or diploma in Mass Communication from a reputed institute is preferred
Nature of Engagement: Regular position with a probation period of six months.
Remuneration: Based on qualification and experience the CTC would be in the range of INR 8 to 10 lakhs per annum. The CTC includes basic pay and other allowances. Apart from this, provision of deferred benefits such as PF, Gratuity, NPS, Insurance (Term life insurance, hospitalization insurance for self and dependents and accident insurance policy) are provided.
Place of posting: In PRADAN locations (possibly district town or state capital)
Only short-listed candidates will be contacted. Those shortlisted will be invited to a selection process in Noida, tentatively in the first week of September 2024.
PRADAN is an equal opportunity employer. Women candidates are encouraged to apply.
Interested candidates with the relevant background and fulfilling the eligibility criteria are visit our website https://www.pradan.net/join-us/#careers and fill the ‘Application for Executive (Communications)’.Applications close by August 31, 2024.