Lakhpati Kisaan
by Uttiya Routh

Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and implementation improvement of major rural development programmes. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods, integrated with work on issues of Gender, WASH, Health, Nutrition, Climate Change, Skilling and Governance. We currently work across 8 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners. PRADAN is an equal opportunity organisation. To learn more, please visit us at: www.pradan.net.

Position Overview:

As an Executive (Communications), the incumbent is supposed to be a knowledgeable, self-motivated and passionate individual with a creative bent of mind. The major focus area would be to promote and help flourish the practice of reflective writing and process documentation. The role involves content generation, curation, presentation and publication of articles for internal forums and external agencies including mainstream media. The person will also be responsible for organising training events for the same. Creating and implementing the media strategy to showcase PRADAN’s successes and challenges will be another key aspect of the position.

Job Description/Responsibilities

• Plan and support to produce high-quality, well-written, and visually appealing content to influence audiences: donors/partners and government agencies. Content may include blogs, articles, website content, infographics, media articles, case studies, opinion editorials, policy briefs, videos, social media content, and interactive reports.
• Cultivate and maintain relationships with key media contacts, journalists, bloggers, and influencers through PR agency.
• Oversee media outreach efforts, including pitching stories, securing press coverage, and responding to media inquiries.
• Create internal newsletters, memos, and other communications to keep employees informed and engaged.
• Plan and create marketing assets like brochures, flyers, banners, newsletters, e-mail designing for CRM, webpage designs, and donate pages.
• Identify analytical topics and co-write with concerned staff members to convert the topics into reflective long essays for knowledge creation.
• Work with other members of the communication team to implement the communication strategy across PRADAN’s programs to include both internal and external communications.
• Foster a collaborative and inclusive team culture that encourages creativity, innovation, and continuous improvement.

Qualification:

The qualifying degree is a minimum of 16 years of education (A Master’s degree in English literature, or any other social science stream).

A degree or diploma in Mass Communication from a reputed institute is preferred

• 60% and above throughout career.
• However, the applicant will be eligible if they have score between 50-59% in any one degree except the qualifying degree.
• For humanities and social science courses: 55% and above in the qualifying degree.
• Medium of instruction and examination of the last qualifying degree should be English.

Experience:

• Minimum 2 years of work experience
• Preference for candidates with experience with any media/publication or a Civil Society Organisation (CSO)

Skills and Competencies:

• Self-starter with passion to drive excellence in development sector communication
• Ability for content creation for impact stories
• Managing and creating long narrative/ reflective writing
• Handling press releases
• Ability to network well with internal and external stakeholders
• Designing emails for CRM
• Excellent written and verbal communication skills (mainly in English), with a keen attention to detail and proficiency in crafting engaging narratives
• Demonstrated history of publishing articles in media or journals
• Creative thinking and problem-solving skills, with a passion for storytelling and a knack for translating ideas into compelling content
• Knowledge of a designing software like Adobe Photoshop/InDesign is a plus
• Willing to travel extensively in remote rural India

Nature of Engagement: Regular position with a probation period of six months.

Remuneration: Based on qualification and experience the CTC would be in the range of INR 8 to 10 lakhs per annum. The CTC includes basic pay and other allowances. Apart from this, provision of deferred benefits such as PF, Gratuity, NPS, Insurance (Term life insurance, hospitalization insurance for self and dependents and accident insurance policy) are provided.

Place of posting: In PRADAN locations (possibly district town or state capital)

Selection Process:

Only short-listed candidates will be contacted. Those shortlisted will be invited to a selection process in Noida, tentatively in the first week of September 2024.

PRADAN is an equal opportunity employer. Women candidates are encouraged to apply.

Apply to:

Interested candidates with the relevant background and fulfilling the eligibility criteria are visit our website https://www.pradan.net/join-us/#careers and fill the ‘Application for Executive (Communications)’.Applications close by August 31, 2024.