It was a sunny summer morning in 2017. Self Help Group (SHG) members of Jana[1] congregated beneath the tamarind tree, their usual meeting place. Some men also were sitting there and the SHG members were taking loan to purchase inorganic fertilizers and hybrid seeds. They were discussing whether they would go for the indigenous variety of crops that they had been growing in previous years. When enquired they informed that some seed company representatives came and shared with them about the ‘benefits’ of using hybrid seeds. They also recommended following a package of practice (POP) which included using inorganic fertilizers and pesticides. As the costs were high they needed to take loan from the SHG. Some older villagers shared their concern over the increasing trend of using hybrid seeds along with inorganic fertilizers among the younger generation. Pitu Bhagat, a man in his 40s stood beside the tamarind tree and stated with pride “hum log abhi standard khana kha rahe hain, madwa bagera abhi khana nahi padta” (Translation: we are now taking standard food, we don’t need to take finger millet kind of things anymore); but one old person from that group confronted Pitu saying, “Nahi, hum abhi zahar kha rahe hai, ise humara zindegi chhota ho raha hai or taqat bhi ghat gaya” (Translation: No, we are now eating poison and for that our lifespan is reducing with deprived health condition).
Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and implementation improvement of major rural development programmes. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods, integrated with work on issues of Gender, WASH, Health, Nutrition, Climate Change, Skilling and Governance. We currently work across 8 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners. PRADAN is an equal opportunity organisation. To learn more, please visit us at: www.pradan.net.
As an Executive (Communications), the incumbent is supposed to be a knowledgeable, self-motivated and passionate individual with a creative bent of mind. The major focus area would be to promote and help flourish the practice of reflective writing and process documentation. The role involves content generation, curation, presentation and publication of articles for internal forums and external agencies including mainstream media. The person will also be responsible for organising training events for the same. Creating and implementing the media strategy to showcase PRADAN’s successes and challenges will be another key aspect of the position.
The qualifying degree is a minimum of 16 years of education (A Master’s degree in English literature, or any other social science stream).
A degree or diploma in Mass Communication from a reputed institute is preferred
Nature of Engagement: Regular position with a probation period of six months.
Remuneration: Based on qualification and experience the CTC would be in the range of INR 8 to 10 lakhs per annum. The CTC includes basic pay and other allowances. Apart from this, provision of deferred benefits such as PF, Gratuity, NPS, Insurance (Term life insurance, hospitalization insurance for self and dependents and accident insurance policy) are provided.
Place of posting: In PRADAN locations (possibly district town or state capital)
Only short-listed candidates will be contacted. Those shortlisted will be invited to a selection process in Noida, tentatively in the first week of September 2024.
PRADAN is an equal opportunity employer. Women candidates are encouraged to apply.
Interested candidates with the relevant background and fulfilling the eligibility criteria are visit our website https://www.pradan.net/join-us/#careers and fill the ‘Application for Executive (Communications)’.Applications close by August 31, 2024.