We are happy to announce our partnership project with ICICI Foundation, named Assured Income Enhancement Model Goat and Back Yard Poultry (BYP) Farming in Simdega, Godda and Dumka Districts, Jharkhand. This four-year project aspires to enhance capabilities of 8,000 poor rearers (Goat and BYP) in the districts of Simdega, Godda and Dumka in the state of Jharkhand, to ensure additional annual income of Rs 30,000/- per rearer (from current average income of Rs 5,000/-). Rearers would be collectivized into 150 Producer Groups (PGs) in 150 villages and PGs would be federated into three Block level Producers’ Collective (BPC) in three Blocks to support and sustain their rearing business.
Livestock plays an important role in rural livelihood system especially for a large number of rural poor in South Chhotanagpur and Santhal Pargana in Jharkhand. It contributes around 30% of the households’ income and about 85% of livestock are owned by the landless, small and marginal farmers. Generally, the poorer and vulnerable families use cattle for agriculture purpose, and small ruminants and fowls are used as buffer and coping mechanism during financial crisis in the family. In addition, it is also a major source of protein for the rural households.
The project aims to address the issues like unstable income of the rural poor from an indigenous activity with proper service delivery model, technology adoption and better market linkages. Some of the major outcomes are:
Announcing the project, Mr. Narendranath Damodaran, Executive Director of PRADAN mentioned “If village-level animal health workers can provide critical services to both goats and backyard poultry, these services can become financially self-sustainable. This model of intervention, supported by the ICICI Foundation for Inclusive Growth, will help families to use small ruminants to meet their needs of animal protein, emergency cash needs and support them in increasing the stock of goats to attain business volumes”.
ICICI FOUNDATION FOR INCLUSIVE GROWTH is the CSR arm of ICICI Group. ICICI Foundation works on promoting Inclusive Growth across the country. It focusses on developing/strengthening value chains as a part of its Rural Livelihood program. ICICI foundation promotes inclusive growth through focused and holistic initiatives in identified areas. These are designed to help in building self-sustaining ecosystems in rural India and creating a lasting value by promoting collaborative efforts amongst community members. The program works on enabling sustainable livelihood at around 1,000 plus villages across the country with more than 300,000 beneficiaries till date. ICICI Academy for Skills imparts Skill development training to the underprivileged youth for employment opportunities. Over 155,000 youth have been trained at the 28 academies across the country. ICICI Foundation also manages the Rural Self Employment Training Institutes that provide self-employment oriented training to the rural youth. The RSETIs at Udaipur and Jodhpur have trained over 108,000 people. Overall, ICICI Foundation has trained and enabled sustainable livelihood for over 566,000 people. Promoting sustainable use of natural resources, nature and wildlife conservation are integrated in the programs of ICICI Foundation.
To know more about ICICI Foundation for Inclusive Growth you could visit at www.icicifoundation.org
Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and implementation improvement of major rural development programmes. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods, integrated with work on issues of Gender, WASH, Health, Nutrition, Climate Change, Skilling and Governance. We currently work across 8 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners. PRADAN is an equal opportunity organisation. To learn more, please visit us at: www.pradan.net.
As an Executive (Communications), the incumbent is supposed to be a knowledgeable, self-motivated and passionate individual with a creative bent of mind. The major focus area would be to promote and help flourish the practice of reflective writing and process documentation. The role involves content generation, curation, presentation and publication of articles for internal forums and external agencies including mainstream media. The person will also be responsible for organising training events for the same. Creating and implementing the media strategy to showcase PRADAN’s successes and challenges will be another key aspect of the position.
The qualifying degree is a minimum of 16 years of education (A Master’s degree in English literature, or any other social science stream).
A degree or diploma in Mass Communication from a reputed institute is preferred
Nature of Engagement: Regular position with a probation period of six months.
Remuneration: Based on qualification and experience the CTC would be in the range of INR 8 to 10 lakhs per annum. The CTC includes basic pay and other allowances. Apart from this, provision of deferred benefits such as PF, Gratuity, NPS, Insurance (Term life insurance, hospitalization insurance for self and dependents and accident insurance policy) are provided.
Place of posting: In PRADAN locations (possibly district town or state capital)
Only short-listed candidates will be contacted. Those shortlisted will be invited to a selection process in Noida, tentatively in the first week of September 2024.
PRADAN is an equal opportunity employer. Women candidates are encouraged to apply.
Interested candidates with the relevant background and fulfilling the eligibility criteria are visit our website https://www.pradan.net/join-us/#careers and fill the ‘Application for Executive (Communications)’.Applications close by August 31, 2024.