The Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) has become an important driver of the rural economy in light of COVID-19 and the lockdown across the country. Yet, in most of the villages of Jaisinghnagar block, Shahdol, the work either did not start, or came to a standstill soon after.
Mid-May onwards, at the break of dawn, villagers of all ages from Jaisinghnagar could be seen walking with a gamcha (towel) and a water bottle toward the forests. They were on their way to collect tendu leaves, which are used for making beedis. For every 100 gaddis (bundles) made of 52 tendu leaves each, a person earns INR 250. On average, a family earns about INR 3,000 to 4,000 per month. The leaves are bought by the village collector, colloquially known as the fund munshi, who further sells it to the contractors assigned by the state.
This is a crucial economic activity for communities in this region during the summers, and they prefer it over MGNREGA work, which is often characterised by substandard wages, delayed payments, and hard work under the scorching summer sun. On the other hand, tendu collection (or other non-timber forest produce), promises a fixed amount which they get within a week, a respite from the summer heat, and limited bureaucratic supervision.
Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and implementation improvement of major rural development programmes. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods, integrated with work on issues of Gender, WASH, Health, Nutrition, Climate Change, Skilling and Governance. We currently work across 8 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners. PRADAN is an equal opportunity organisation. To learn more, please visit us at: www.pradan.net.
As an Executive (Communications), the incumbent is supposed to be a knowledgeable, self-motivated and passionate individual with a creative bent of mind. The major focus area would be to promote and help flourish the practice of reflective writing and process documentation. The role involves content generation, curation, presentation and publication of articles for internal forums and external agencies including mainstream media. The person will also be responsible for organising training events for the same. Creating and implementing the media strategy to showcase PRADAN’s successes and challenges will be another key aspect of the position.
The qualifying degree is a minimum of 16 years of education (A Master’s degree in English literature, or any other social science stream).
A degree or diploma in Mass Communication from a reputed institute is preferred
Nature of Engagement: Regular position with a probation period of six months.
Remuneration: Based on qualification and experience the CTC would be in the range of INR 8 to 10 lakhs per annum. The CTC includes basic pay and other allowances. Apart from this, provision of deferred benefits such as PF, Gratuity, NPS, Insurance (Term life insurance, hospitalization insurance for self and dependents and accident insurance policy) are provided.
Place of posting: In PRADAN locations (possibly district town or state capital)
Only short-listed candidates will be contacted. Those shortlisted will be invited to a selection process in Noida, tentatively in the first week of September 2024.
PRADAN is an equal opportunity employer. Women candidates are encouraged to apply.
Interested candidates with the relevant background and fulfilling the eligibility criteria are visit our website https://www.pradan.net/join-us/#careers and fill the ‘Application for Executive (Communications)’.Applications close by August 31, 2024.