What We Do

Our Approach

Communities as Drivers

We believe that all people, no matter how poor, are capable of driving the change they need.

Professionals as Catalysts

We believe that well-educated professionals working within communities can bring both the empathy and knowledge needed to help poor people improve their lives.

We work in the poorest regions of India to help vulnerable communities organize collectives that help people, especially women, earn a decent living and support their families. We also help them access government programs and other entitlements as citizens.

We focus primarily on women because we believe that even people considered to be the most disadvantaged in society are capable of driving the change they need. To achieve this, we recruit well-educated young professionals to work alongside people in the poorest villages. They come from many fields – such as management, engineering, agriculture, and the social sciences - and they are chosen as much for their empathy as for their technical expertise.

Our primary focus is to help people in marginalized communities develop their own skills and initiatives, instead of delivering services or solutions to them. They learn through experience how to build a livelihood and to access the information they need to engage effectively with government authorities and other people in power. We have seen that when people develop a sense of agency, regardless of caste or gender, they are able to assert their rights and speak up for themselves. We aim for a holistic and positive change in their social, psychological and economic condition so they can take total charge of their lives and engage with the world around them.

We also partner with other civil society organizations and the government to influence development policies. We hope that our work at the grass-roots level and our broader partnerships will lead to large-scale positive change and influence society as a whole.

Our Strategy

We organize our grassroots operations into 11 development clusters. Each cluster, or region, is a collection of districts that groups together people and villages with a shared history, culture, agricultural climate and institutional landscape. This strategy reinforces the connectedness among communities, enabling development to multiply and accelerate.

Each development cluster includes multiple teams of professionals who are supported by PRADAN’s corporate circle at all levels.

Development Clusters (DCs)

  1. Jangal Mahal DC
  2. South Odisha DC
  3. Kolhan & North Odisha DC
  4. South Chhotanagpur DC
  5. North Chhotanagpur DC
  6. Santhal Pargana DC
  7. North East Bihar DC
  8. Baghelkhand & Satpuda DC
  9. Mahakaushal DC
  10. North & South Chhattisgarh DC
  11. Rajasthan DC

Our Ambition

The world is aiming to achieve 17 Sustainable Development Goals (SDGs) by 2030. They cover a broad range of interconnected issues, from economic growth to social issues to global public goods.

India is ranked low on global development indices, and will be an important factor in achieving many of these global goals. Meeting this challenge demands a strong partnership among government, the private sector, and development organisations.

In 2014, PRADAN charted out a road map to multiply our impact. Our energies today focus on bringing about multi-dimensional results through comprehensive empowerment of people in the poorest pockets of the country. By 2022, we plan to reach 10 million people across 12,500 villages in the 7 states where we operate.

Our work is aligned closely with six of the 17 SDGs, and will be a significant contribution to the national commitment and aspiration. Our ambitions around each of the six global goals are described below:

5 Lac households with gross income greater than 1 Lac, 50% livelihood coverage.


5 Lac households with gross income greater than 1 Lac, 50% livelihood coverage.


7.5 Lac women with enhanced consciousness of gender- caste-class discrimination.


9 Lac women with enhanced knowledge & skills for sustainable livelihood practices. 7,000 livelihood technology service providers.

Life on

6,000 (50%) villages with adequate safe drinking water and 3,000 (25-30%) villages free from open defecation.

Clean Water
and Sanitation

25,000 collectives promoting other collectives multiplying institutions for the poor, by the poor.